[AJC] Children’s Healthcare of Atlanta is hearing strong criticism from some camps for its in-your-face advertising campaign designed to attack Georgia’s childhood obesity epidemic. But the pediatric health system stands firmly by its approach, saying the grim advertisements featuring overweight kids are necessary to get families to recognize the widespread public health problem. Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images of overweight children sharing bold and often uncomfortable messages. In one, a child named Bobby sadly asks his obese mother, “Mom, why am I fat?” His mother simply sighs heavily and the commercial fades out. “We felt like we needed a very arresting, abrupt campaign that said: ‘Hey, Georgia! Wake up. This is a problem,’ ” said Linda Matzigkeit, a senior vice president at Children’s Healthcare, who leads the system’s wellness projects.
Kind of makes you feel bad for these poor, portly parents, no? It’s like they have a three story tall reminder of their greatest failure on display for their entire community to see. A modern day scarlet letter, sort of. I mean, come on. Everyone makes mistakes. No need to point them out with a billboard. If there’s one thing I know, it’s that kids don’t come with instruction manuals. So how are these big boned breeders supposed to know that a steady diet of happy meals and cake will give them a tubby tot? Stuffing fatty food down a cranky kids gullet is the quickest, easiest way to shut them up. Who wants to spend time figuring out what’s actually wrong with the whiny brat when you can just smash a ho-ho into it’s pie whole and call it a day? So what if the kid has diabetes before junior high? So what if you have to potty train him in the bath tub? So what if you have to take two trains, a boat and a helicopter just to get to his good side? Parenting is the hardest job out there, so we should cut all parents some slack. I should know, I am one. Actually, check that. I got a couple of red eared sliders from Chinatown last summer. One died in a week and and I had to give the other away because I couldn’t keep it’s tank clean enough to prevent it from swimming in and drinking it’s own shit. So let me re-order my list. Raising kids is the second hardest job. Keeping red eared slider turtles is the hardest.
PS – Found the video:
(Stop sugarcoating it… HA!)